Spreadex Trading
Signals
This was my first project leading end-to-end development at Spreadex Trading, creating an industry-leading signals platform with integrated watchlists.
The goal was to attract new users while providing a unified user experience that prioritized simplicity over technical complexity - a first in the financial trading industry.
Outcomes
10x return on investment
Industry-first watchlist integration
85% improved user onboarding
Successful 3rd party API integration
Enhanced product line uniformity
12 week delivery timeline
Transformation
See how we transformed the complex trading signals experience into an intuitive, user-friendly platform
Before
Complex, disconnected interface with poor user experience
After
Streamlined, integrated platform with industry-first watchlist integration
API Integration Strategy
How we successfully integrated complex 3rd party financial data APIs
Reflection
What I want to take from this project to new projects
Industry-first features can provide significant competitive advantages and market differentiation
Prioritizing new user experience over technical complexity leads to better adoption rates
Integrated solutions that combine multiple features create more value than standalone tools
Close collaboration with development teams accelerates problem-solving and innovation
What I want to improve on
Spend more time upfront thoroughly understanding 3rd party API documentation to avoid rework
Be more ruthless with feature prioritization earlier in the process to focus on high-impact items
Establish clearer communication channels with stakeholders throughout the development process
Ready to Start Your Project?
Let's discuss how we can help bring your vision to life with exceptional design and development.
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